13 Ways to Get More Pinterest Followers

Pinterest – the web’s latest social media craze, is a great way to build awareness for your blog or website. But as with most social media promotion techniques, your ability to influence others through your Pinterest presence is limited if you don’t have that many people following you in the first place.

So today, we’ll share a few techniques that can be effective for building up your Pinterest following. Try applying a few of these ideas to your own Pinterest profile and watch your number of followers soar!

Tip #1 – Tie In to Your Existing Social Networks

One of the fastest and easiest ways to get more Pinterest followers is by tying your account to your existing Facebook and Twitter profiles. Doing so (and setting up your permissions correctly) means that every new item you pin will be displayed to your followers on these networks. Since you already have established connections with subscribers on these sites, you’ll find that many of them elect to follow your Pinterest profile naturally.

Tip #2 – Make it Easy to Pin Your Content

Integrating Pinterest buttons into your blog posts, product pages and other areas of your site can help boost the number of times your content is pinned and lead to new followers for your profile. Because Pinterest is still relatively new, simply having these buttons in place provides a visual reminder for people to subscribe to your profile and engage with your content on this new site.

Tip #3 – Create Boards to Supplement Your Posts

Alternatively, why not create a Pinterest board that’s built around one of your blog posts. For example, if you run a dog training tips website and recommend several different products in a new blog post, create a Pinterest board tied to this post that shares these recommendations in a visual way. Doing so makes your content more engaging and gives readers a reason to follow your profile.

Tip #4 – Pin Regularly

As with any social media site, determining how often to pin new content involves finding the ideal balance between posting so little that there’s no value in following your profile and posting so often that people get annoyed with your constant updates. For best results, aim to pin between 5-30 new items a day, depending on the number of active Pinterest boards you maintain.

Tip #5 – Improve Your Board Naming Structure

Giving each board on your Pinterest profile a fun and unique, but understandable, name is a crucial part of attracting new followers. Since many subscribers elect to only follow the boards that are most relevant to them, it’s important that your board names make it immediately apparent what each of your boards are about.

“A board about morning routines could be named “Morning Routines” or “Morning To Dos,” but if you name it “Rise and Shine,” people will know it has something to do with mornings, but no idea that it’s morning routine ideas.”

Tip #6 – Curate Your Own Pins

If you only ever repin content from others, you aren’t bringing anything new to the table, which gives Pinterest users even less of an incentive to follow you. Instead, create your own new pins based on content you find on other social networking sites or from resources you’re familiar with that haven’t yet been featured extensively on Pinterest.

Tip #7 – Follow Other Pinners

On Pinterest – as on Twitter, Google+ and Facebook – following other users (especially power users with thousands and thousands of unique subscribers) is a great way to get your content noticed and spread across a much larger network of people. To find other pinners to follow, search for a few of your industry’s general keyword phrases on Pinterest and take note of the users that appear to publish the most content and have the most followers. Follow these users yourself and repin some of their content – many will return the favor by following you back and sharing your pins with their networks!

Tip #8 – Arrange a Pin Exchange

While it’s considered inappropriate to pin your own content too frequently, you can always team up with other site owners or retailers in your industry to organize a “pin exchange” that allows more of your content to be seeded on to Pinterest without your direct involvement. A group of friends who all sell items on Etsy, for example, could arrange to share each other’s content on Pinterest in order to build recognition without appearing too “scammy”.

Tip #9 – Expand Your Boards

It should go without saying, but when you offer plenty of different boards across a wide variety of interests and topics, you’re creating more opportunities for people to follow you. While it’s a good idea to create boards that are relevant to your website or business, consider creating boards on your personal hobbies and activities as well to reach a larger group of people.

Tip #10 – Pin Newsworthy Content

As mentioned in Tip #6, if you want to build your number of Pinterest followers, it’s important that you be seen as a “thought leader” in your industry – not just someone who repins content from other people. To increase this perception, try to be the first to create pins for news items within your industry. You could even create boards to feature new products that are released in your niche, making you the “go to” pinner serving your field.

Tip #11 – Use Pinterest to Create Tutorials

People love tutorials, and the unique visual display of Pinterest makes it ideally suited to create tutorials that other users can follow. As an example, say you run a site that teaches affiliate marketing to website owners. Using Pinterest, you could create a “step-by-step” tutorial board, in which you feature links to different articles from around the web on topics like choosing affiliate products to promote, building traffic to your site and improving conversions. Create tutorials on topics that you know will interest a number of people and you’re sure to pick up more followers for your account.

Tip #12 – Write Searchable Pin Captions

One of the ways that people find new Pinterest users to follow is by searching the site for interesting key phrases in order to uncover new pinned content. If your pins don’t appear in these searches, you’re losing potential followers that could have subscribed to your boards. For this reason, it’s important to integrate relevant keywords into your pin captions. Don’t simply stuff your pins full of meaningless keywords, but at the same time, don’t use basic captions like, “So funny!” that don’t give Pinterest users or the site’s search engine any information about what’s going on in your pins.

Tip #13 – Use Good Quality Pictures

Because Pinterest is such a visually-focused site, the quality of the images you use in your pins will go a long way towards attracting new followers. If the Pinterest bookmarklet doesn’t automatically capture an attractive image (or, if there are no good images used on the source content page in the first place), manually create the pin on your own using a high quality, visually appealing picture from a Creative Commons image directory.

Source :- searchenginejournal

Pinterest – More Than Just a Pinboard

Having revealed itself just over a year ago, Pinterest has recently surpassed 10 million users, a fact which itself proves that Pinterest has evolved from a clever start-up into a fully-fledged network in its own right.

Already loved by many people, the concept of Pinterest is to create a number of pinboards/scrapbooks of all the things that you as an individual ‘like’ in the digital environment. Recently this has started to turn into endorsement as Pinterest has opened its doors to more users and also welcomed brands in with open arms.

What is the potential benefit for brands and their respective digital PR / social media agencies? Brands can achieve benefits from the network without even being on it as an official presence, the primary focus of Pinterest is content first and foremost. Below are some further thoughts on what could be the most important aspects of Pinterest for brands moving forward:

Retail –

The gifts section is the perfect portal for ecommerce promotion, and the network will ensure that the items that resonate with the audience the most are the ones that achieve the most visibility. Just add a price to images and they will be added to the gift section of the site – great visibility, and for free.

Follow/pin it button –

As well as being able to add the Follow button for Pinterest to a website, to me the most interesting aspect of Pinterest’s buttons is the ‘pin it’ button. Brands with a great deal of high quality imagery and video content on their website could stand to benefit significantly, since once pinned the content isn’t just on Pinterest for everyone to see and reshare, it’s also possible for users really interested to click back through to a website. This could be a hugely influential traffic tool for brands in future, not to mention a great way of generating SEO value from backlinks too.

Use of search –

Pinterest’s internal search function is great – you’re able to find people who have tagged content relevant to a brand, find pin boards that are relevant to a brand, or a locale should the brand be a local business (posting to a shared board for “London” for example to get visibility of users specifically in London). This could be a great way for brands to proactively market on the network without actually being too intrusive for other users, whether done through employee accounts (more natural) or a branded account. Obviously having employees pinning brand content on the network is also a huge plus in itself.

Ultimately, Pinterest is a way of people creating a scrapbook that is a digital representation of their interests in pictures – perhaps (like Path) a strong element of what Facebook timeline wants to be. It represents a shift in social media that is increasingly pointing to the fact that brands need to become part of users lives to the extent that they are represented on their digital social media ‘scrapbooks’ in order to reap the most benefit. It will be very interesting to see how Pinterest evolves over the next year – we could see some entirely new trends emerging as a result. One thing is certain – in Pinterest content is king and brands that can create unique pictures and videos that are intrinsically shareable for a mass audience will be the ones that get the most out of it

Source: socialmediatoday

Pinterest: Covert Affiliate Link Scheme Exposed

Although nearly every start-up and fledgling company battles to find new ways to monetize its users, Pinterest appears to have been secretly capitalizing on its customer base through the use of affiliate links. The two year-old social network site, which allows users to “pin” photos, recipes, and products to a “virtual pin-board,” has quickly grown to millions of visitors per week and is one of the top traffic referral sources on the Internet.

According to a recent discovery, which was made public by digital marketer and blogger Josh Davis, Pinterest is modifying links to ecommerce sites to include their own affiliate tracking links. Now, when a Pinterest user clicks through a “pin” on Pinterest and makes a purchase at an ecommerce site, Pinterest receives a percentage of the sale. Pinterest has been using the skimlinks service, which automatically adds affiliate links to any products that may be associated with an affiliate program, to quietly modify the links.

Davis said the following of the automatic affiliate link-swapping in his post:

“I, like many people, don’t have a problem with Pinterest making money off of user content. The links are modified seamlessly so it doesn’t affect the experience. Pinterest likely should disclose this practice to users even if they aren’t required to do so by law, if only to maintain trust with their users.”

Even though the majority of Pinterest users will not have a problem with the rapidly growing site making money off of affiliate links, it is a questionable decision from both a business and ethical standpoint to not disclose this fact to Pinterest users. If Pinterest wants to regain the trust of its users, they should fully disclose the details of the affiliate program and issue a statement as soon as possible.

Source :- Search Engine Journal